Product Overview

The Roz Sormei Afshan carpet by Molavi Carpet is the most dramatic expression of the Rose pattern
collection — a commanding carpet where Persian floral artistry meets the profound depth of navy and near-black tones.
Bold gold and cream botanical elements emerge powerfully from the dark background, creating a visual contrast that
is both striking and deeply elegant. The prominent gold-cream border frames the composition with authority, giving
the entire carpet the presence of a masterwork.

Where the Doodi version of the Roz pattern whispers, the Sormei version speaks with full conviction. The
deeper, richer tones intensify every element of the Afshan design — the rose blossoms appear
more luminous, the scrolling vines more dynamic, and the overall composition more theatrical. This is a carpet
that transforms a room not merely by furnishing it, but by redefining its entire character.

Pattern and Color Details

Roz (Rose) in the Afshan Tradition

The Roz pattern celebrates the rose — the queen of Persian garden flowers and a motif that has graced the finest
textiles, ceramics, and architectural ornaments of Iran for over a millennium. In this Afshan composition, rose
blossoms and their accompanying foliage are scattered across the entire field in a balanced, non-directional
arrangement. The all-over layout ensures visual harmony from every angle and accommodates any furniture
arrangement without disrupting the design’s flow.

Color Palette: Sormei (Navy Blue)

The Sormei palette immerses the Roz design in the deepest possible navy — a color that commands respect and
exudes quiet power. Against this nearly black background, the gold and cream floral elements achieve
extraordinary luminosity and definition.

• Background: Deep navy blue approaching black, intensely saturated
• Florals: Gold and cream rose blossoms, scrolling vines, and leaf forms
• Border: Bold gold and cream classical frame, wide and prominent
• Overall Impression: Powerfully dramatic, richly opulent, and unmistakably prestigious

Technical Specifications

Material and Quality

Crafted from 100% Acrylic Heat-Set yarn, the Roz Sormei Afshan achieves the deep navy saturation
that defines its dramatic character. The heat-setting treatment is particularly effective with dark-toned carpets,
as it enhances the fiber’s ability to hold intense dye concentrations while maintaining a soft, resilient texture.
The result is a carpet where the navy background retains its depth and the gold accents maintain their brilliance
through years of use.

The Vandewiele HCP weaving system ensures that every gold petal, every cream vine, and every
transitional shade in the border is rendered with absolute precision. At 700 reeds and 2550 density, the carpet’s
pile is dense enough to stand firmly upright, creating the crisp pattern definition that distinguishes premium
machine-made carpets from lesser alternatives.

Decoration Suggestions

The Roz Sormei Afshan is designed to anchor spaces of distinction and formality. Its commanding navy and gold
palette naturally elevates any interior:

• Formal Executive Offices: Project confidence, authority, and impeccable taste in professional settings that matter
• Luxury Dining Rooms: Create an atmosphere of opulence and occasion for formal dining and entertaining
• Grand Entryways: Make an unforgettable first impression with this striking carpet as the focal point of foyers and hallways
• Traditional Persian-Style Homes: The perfect foundation for interiors that honor the full richness of Persian decorative traditions

Pair with dark wood furniture in walnut or ebony finishes, gold-framed mirrors and artwork, navy or emerald
velvet upholstery, and crystal chandeliers or brass pendant lighting. The carpet’s prominent gold border
establishes a design language that can be echoed throughout the room for a cohesive, polished result.

Why Choose Molavi Carpet?

• Dramatic Design Impact: The Roz Sormei Afshan delivers a level of visual presence that competing products struggle to match at this price point
• Deep Color Technology: Molavi Carpet’s dyeing processes achieve the profound navy saturation that makes this design extraordinary
• Reliable Production Standards: Vandewiele HCP weaving ensures that every carpet meets the same exacting standards of pattern clarity and construction quality
• Multi-Market Appeal: This design performs strongly in traditional, transitional, and luxury contemporary markets
• Established Distribution: Molavi Carpet supports wholesale buyers, retailers, designers, and direct consumers with professional service and competitive terms

Care and Maintenance Instructions

Regular Care

• Vacuum weekly using suction-only mode to remove surface dust and maintain the pile’s upright position
• Blot any liquid spills immediately with a clean, dry, white cloth — do not rub or scrub
• Place protective pads under furniture legs to prevent permanent pile indentation

Ongoing Maintenance

• Rotate the carpet every 3 to 6 months, particularly in rooms with asymmetric foot traffic or sunlight patterns
• Use window coverings to limit direct UV exposure, which can gradually affect even the most colorfast dyes
• For spot cleaning, apply a small amount of pH-neutral carpet cleaner and blot gently

Professional Care

• Professional cleaning every 12 to 18 months will keep the carpet in optimal condition
• Request dry or low-moisture extraction methods, which are ideal for acrylic heat-set fibers
• Avoid over-wetting the carpet during any cleaning procedure

Order and Inquiry

The Roz Sormei Afshan 700-reed Persian machine-made carpet is available for wholesale, retail,
and project-based purchasing through Molavi Carpet. Its powerful visual impact makes it a standout product for
showroom display, a reliable seller in traditional carpet markets, and a designer’s choice for high-end residential
and commercial interiors.

Contact Molavi Carpet today to discuss availability, sizes, and pricing. Command attention in
every room with the dramatic elegance of the Roz Sormei Afshan.

About Molavi Carpet — Roses in Midnight Navy, Kashan’s Most Dramatic Garden

The Roz Sormei Afshan carpet is woven in Kashan, Isfahan Province, Iran — a city where the interplay of deep blue and gold has defined artistic excellence for centuries. From the cobalt-and-gold tile work of Kashan’s historic mosques to the indigo-dyed textiles of its bazaars, the marriage of navy and gold is woven into the city’s cultural identity. Molavi Carpet brings this powerful combination to its fullest expression in the Roz Sormei Afshan, where luminous gold and cream rose blossoms burst forth from the deepest possible navy background — a carpet that transforms the Persian garden tradition into a nocturnal vision of opulence and authority.

The Roz (Rose) pattern in its Sormei colorway is the most dramatic piece in Molavi’s rose collection. Achieving the near-black navy saturation while maintaining the brilliant gold contrast requires mastery of both dye chemistry and weaving technology. Our Vandewiele HCP machines from Belgium ensure that every gold petal and cream vine stands in sharp, luminous relief against the dark field, while the prominent gold-cream border frames the entire composition with classical grandeur. The 700-reed, 2550-density construction in premium heat-set acrylic delivers the intense color depth and crisp pattern definition that make this carpet extraordinary.

The Roz Sormei: When Kashan’s Roses Bloom at Midnight

Persian poets have long celebrated the garden at night — when moonlight transforms roses into glowing jewels against darkness. The Roz Sormei Afshan captures precisely this vision, presenting Kashan’s beloved rose motifs in their most theatrical setting. Choosing this carpet is a declaration of bold taste rooted in authentic heritage:

• Navy and Gold: Kashan’s Royal Palette: The Sormei-and-gold combination draws from the same color tradition that adorns Kashan’s finest architectural monuments — a pairing that has symbolized Persian dignity and power for centuries.
• Rose Motifs at Maximum Impact: Against the near-black navy ground, each gold and cream blossom achieves extraordinary luminosity — the Afshan all-over layout transforms the carpet into a field of glowing roses that commands attention from every angle.
• The Bold Golden Border: The wide, prominent gold-cream frame is a signature element that elevates this carpet from beautiful to commanding, echoing the ornate borders of Kashan’s most prized historical carpets.
• Deep Color Engineering: Molavi’s advanced dyeing and heat-setting processes achieve the profound navy saturation that defines the Sormei palette, with colorfastness engineered to preserve the dramatic contrast for years.
• Complete Market Support: Whether for luxury residential settings, executive offices, upscale hospitality, or retail inventory, Molavi Carpet provides professional service, competitive wholesale pricing, and reliable supply.

A Midnight Garden from the City of Roses

Kashan’s rose fields are legendary — each spring, the Damask roses bloom in pink profusion across the hillsides of Qamsar and Niasar. The Roz Sormei Afshan by Molavi Carpet reimagines that garden in its most dramatic possible form: golden roses blazing against a midnight navy sky, framed in gold, woven with the precision that only Kashan’s foremost carpet manufacturer can deliver. This is Persian garden art at its most powerful — a carpet that does not merely decorate a room but commands it.

“Golden Roses Against Midnight Blue — Kashan’s Garden at Its Most Commanding.”

Molavi Carpet  |  Kashan, Isfahan Province, Iran

Bold Beauty. Uncompromising Presence. The Roz Sormei Afshan by Molavi.